What is the difference between google insights and google trends

For example , you can see how searches for COVID varied in different countries around the world over the past 12 months. It merely reflects the search interest in particular topics during a specified duration of time.

Autocomplete is not the same as Trends data: Autocomplete tries to predict what you're typing so you can get to what you're looking for faster. But because it's a predictive feature, we don't want to surprise people with predictions.

So even though you can search for whatever you want, we have policies for what can appear in Autocomplete. Trends, on the other hand, is a tool where you can look up search interest in any query. Because you're typing it in and asking to see the results, we'll show you available Trends data for almost any query.

You can see what was trending over the past month, or even year. Download your data: Just click on the download button next to each chart.

For a bigger dataset, check out this new daily trending searches dataset from the Google BigQuery team.

And remember: Have fun with Google Trends! Get the latest news from Google in your inbox. Please check your network connection and try again.

Sign up to receive news and other stories from Google. Your information will be used in accordance with Google's privacy policy. You may opt out at any time.

Have you used Google Insights or Trends before? What are some of your use cases? Originally published Jun 29, PM, updated May 09 Logo - Full Color. Contact Sales. Overview of all products. Marketing Hub Marketing automation software. Service Hub Customer service software. CMS Hub Content management system software. Operations Hub Operations software. App Marketplace Connect your favorite apps to HubSpot. Why HubSpot? Thank You! Start free or get a demo. User Blog 2 min read.

A second adjustment to Google Trends data that helps marketers is scaling. Trends data is displayed with a max value of , meaning the peak of interest will be displayed as a value of , whether that means one million searches across the globe or one thousand searches in a municipality. This adjustment makes it easier to see peaks during a week, month, or day and gain understanding of spikes in interest with the appropriate context.

Google Trends provides users with a powerful look at how audiences are reacting to and searching for news about global events, products, services, and more. Sign up for a 7-day free trial to see the difference for yourself. Please Share:. Consumer Insights. Google Trends: How Does it Work? How is Google Trends Data Adjusted?